Accurate product photos say “this is the product.” Informative product photos make your customers say “yes, I want this product.” Your photos need to accomplish both goals. can all be worthy of a close-up photo.Īgain, accuracy and information are related but not the same. Is there any helpful information on your products themselves that could help a customer choose to purchase? Labels, textures, small details, etc. Shoes are a perfect example - a customer might want to see them from the top, side, 3/4 view, back, front, and bottom (to view the tread pattern), as well as have a close-up of the laces, stitching, and decorative elements.Īlways consider which types of photos can provide the type of details that come in handy when a customer is trying to make a decision. While front and back views are a necessity for some items (like apparel), side views, bottom views, and other angles can also be very helpful. This is the major reason for having multiple images per product. But informing your customers goes beyond simply providing an accurate picture of your product and into helping your customers make their purchase decisions. This is related to the accuracy we’ve already described, in the sense that your photos need to convey information to the customer. You’ll need the proper setup to capture the details that show quality, including a backdrop, lighting, and other elements we’ll explain shortly. This will help you create the kind of images that make your products look their best. Instead, flatter your products by creating a dedicated, well-lit space to take your photos. Of course, keep accuracy in mind while you do this, otherwise your photos might be considered misleading - for example, if product size plays into the overall value, don’t try to make items appear larger than they are. Your photography needs to show off your products to their advantage to make them more appealing to the customer. An example would be clothing or other fabric items, for which a shopper might want to zoom very close in to inspect stitching, texture, or other details. For some items you’ll need multiple photos, like front and back views, while for others, you’ll need a method of showing scale, such as photographing your item next to a ruler.Īll product photos should be high-definition enough for the customer to zoom in for a good look, but some products will need higher definition than others. In some cases, you’ll need to take extra steps to ensure that your photos accurately represent your products. Achieving this accuracy means proper usage of lighting (to show colors correctly), proper angles (to show proportions), and high resolution (to preserve detail). You always want to portray your products accurately, so customers can get a correct idea of the color, size, and details of your items. But even these photos need a level of consistency in their style, or you risk distracting or confusing your viewers rather than showing off your products. Of course, in some cases you might need photos that break from a certain pattern - for example, if you use live models in separate locations.
Inconsistencies in your product photography can distract shoppers away from the products themselves. Photography with a cohesive look gives the sense that your company maintains high standards and is on the ball. You need to fulfill them all.Ĭonsistency is key for making your products and online store look professional. Keep in mind that just because these objectives are listed in a particular order doesn’t mean some are less important than others. This will lead to greater understanding of why these techniques are essential to your success.
PORTRAITPRO TEXT TOO SMALL HOW TO
How to Remove Backgrounds from Your Product Photographs.Technical Optimizations for Product Photo Image Files.What Are the Best Types of Product Photos for an Online Store?.Creating Your Product Photography Studio.
0 kommentar(er)
